As a Result

Flight Centre saw:

5% organic growth Facebook and Instagram

300% growth in Pinterest

5% increase in Brand Awareness

10% increase in engagement rate 

14% increase in purchase intent

43% increase in YouTube views

As a Result

Flight Centre saw:

230% increase in first touch attribution purchases

15% increase in purchase intent

influencer marketing

In conjunction with #Paid influencer marketing agency, we organized and managed Flight Centre Canada’s Better Beach Influencer campaign. We selected a diverse selection of Canadian influencers, and worked with in destination hotel partners to promote Flight Centre’s new elevated beach getaway campaign.

As a Result

Flight Centre saw:

A 3% increase in follower count

230% increase in impressions

120% increase in organic reach

partnership marketing


Worked in partnership with Flight Centre Canada's industry partners including Royal Caribbean, Disney, Intrepid and G Adventures to promote on their organic and paid media channels through live stories, photo and video content, and blog posts.

Michelle is simply a powerhouse! Her autonomous, inquisitive and forward-thinking nature led to the elevation of Flight Centre's social media channels. She implemented and led numerous new initiatives, using data to inform and elevate her decisions. She is a compelling storyteller, looking to create meaningful connections with her audience. She is always looking to learn and grow professionally and personally. Her energy is infectious and I wouldn't hesitate to recommend her!

 

Karina Gill, Creative and Content Manager Flight Centre Canada

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