Once you’ve hooked your new subscribers with your amazing lead magnet, it’s important wow them from the get go with a stellar sales email sequence. From the moment someone signs up for your lead magnet, your sole mission is to remind them why you’re the perfect person (or business) to help them through their pain points. Their experience after they download your offer means everything to your future success, your email open rates, your product sales, your overall memorability, so don’t stop selling what you have to offer just because they’ve signed up for your email list.

In your new sales email sequence, you’ll follow up with your subscriber through a series of emails that will help focus their attention on implementing what they learned from your amazing lead magnet, set the tone of your future emails and leave them wanting more!

Here’s how you craft an unforgettable sales email sequence:

Shut off any distractions

Within your email provider, when a customer signs up for a specific lead magnet, you’ll want to shut off any distractions. In your email sequence you’ll want to have your new subscriber receive your onboarding sequence and if they’ve chosen to receive future emails from you, make sure you subscribe your new customer to those emails AFTER they’ve been through your onboarding email sequence. Once that sequence is done, unsubscribe them from the onboarding sequence and then subscribe them to your newsletter. If you subscribe them to both at the same time, you run the risk of them marking you as spam (like I didn’t sign up for ALL these emails this week!), it will also focus their attention on the actions you want them to take in your lead magnet

Reinforce their decision

How many times have you subscribed to an email list because of a kick ass lead magnet, but they you never even opened it! I don’t know about you but it’s happened to me more times than I’m proud to admit. Is it my attention span? Could be. But the lead magnets I have opened were also part of an amazing onboarding sequence reminding me why I signed up. Remind your new subscriber what your expertise can do for their business NOW!

Show before and afters

Provide your new subscribers with concrete examples of what their new life could look like. What is it about your lead magnet that was so important? What would their life or business look like if they implemented your ideas? Do you have other subscribers that have done the work? Include their transformation in your email

Encourage some kind of action

It’s so hard to keep somebodys attention nowadays. If your lead magnet requires your new subscriber to take action to see results, give them orders and tell them EXACTLY what they need to do today! 

Inspire

At the end of the day, whether your subscriber has implemented your ideas or not, you are their newest cheerleader. At the end of each email, remind your new subscriber that you’re there with them every step of the way no matter where they are in their journey. They may not be ready right now, but nurture them correctly and they’ll remember you when they are ready.

Timing

So how long do you run your sequence? Well that all depends on your lead magnet. If you’re offering a 3 day challenge, send an email everyday for three days and one more thank you email. If your lead magnet is more of a longer burn, send an email every week. Any more that that and you’ll overwhelm your new subscribers. Remember, you want your subscriber to work with you, ask too much of them and they’ll get overwhelmed, scared off and never to return. 

Once your lead has gone through your entire sales sequence, or has made a purchase, don’t forget to unsubscribe them from the sales email sequence. This will allow your email service provider to resubscribe them if they ever want to download your freebie again. If they want to download again, chances are this time they’re more ready to buy. If they make a purchase, unsubscribe them at the time of purchase. Who wants to get sales emails you’ve made a puchase? NOBODY! You’re better than that.