A competitive brand analysis provides you with insight into businesses that operate within your industry and gives you valuable insight into your target market and what drives them to purchase.  In a competitive analysis, you identify your top competitors, and research all the aspects of their company (that you have access to of course, nothing […]

Showit vs Squarespace. The world of website DIY sure has come a long way. As a business owner, it used to be that you could piece together a website on your own that looked like it was created by someone who had no idea what they were doing or you could spend thousands of dollars […]

Your website is your digital storefront. Without that in-person connection, your website really needs to be doing all the work for you and needs to answer all the questions a visitor and potential customer has about your business. So if your website isn’t converting, meaning your visitors aren’t taking the actions you want them to […]

How you speak to your audience is just as important as the visuals you present. If you don’t speak to your audience in a way that’s relatable to them, they won’t relate to you (or your offer). Creating brand voice guidelines for your business doesn’t have to be difficult, but it does need to be […]