I still remember years ago, walking through my local bookstore, thinking how boring, white, and male  the business section is. Things sure have changed. There are now a variety of books written from many different perspectives and by more diverse authors. So here’s my rundown of books that I think entrepreneurs should read in 2023. […]

A competitive brand analysis provides you with insight into businesses that operate within your industry and gives you valuable insight into your target market and what drives them to purchase.  In a competitive analysis, you identify your top competitors, and research all the aspects of their company (that you have access to of course, nothing […]

Knowing and really understanding your customers is one of (if not the) most important parts of a profitable business. Everything you do in your business should be done with your ideal customer or client in mind. But how do you define one ideal customer when you could be helping so many other people? Who are […]

What a year! Despite everything that’s happened this year, 2021 did provide us all with the opportunity to stay home, take stock of our lives, improve our skills and maybe even take up some new hobbies. One of the things I’ve been grateful for is settling into a new routine and making time for enriching […]

So you’re looking at starting a business. Don’t know where to start? Branching off on your own can be an exciting prospect, but also a daunting exercise if you’re not focused about it. This can be especially overwhelming when you have big dreams and big ideas you want to realize. It’s easy to lose track […]