Amansala Branding and Marketing Project
Amansala is a yoga and surf wellness centre located in Sayulita and Tulum Mexico. Their mission is to provide a relaxing and adventurous holiday for active travellers. Amansala came to us wanting a full branding and marketing along with a lead generating website
step 1: logo design
As with all of our complete branding and marketing packages, our very first step is to have our client fill out our detailed “Creative Brief”, which helps guide us towards our clients brand vision. This allows us to gain insight into what makes a brand unique, gives us more detail about your target audience, where your inspirations comes from and so much more.
Based on these answers we move forward with designing the initial logo concepts which are refined and finalized to become the primary logo. Amansala indicated they wanted aquatic and yoga elements included within the logo
They absolutely loved the final outcome
step 2: branding style board
Once we’ve finalized the logo, we use that as the foundation for designing the full Branding Style Board complete with secondary logo, complementary fonts, patterns, and brand colours
step 3: website design
In terms of the overall website design and layout, Amansala’s primary goal was to drive traffic to their package booking page and grow an email list. Therefore, the primary call to action is to drive visitors to their vacation packages and implement pop up opt-in forms to collect emails for potential leads.
Essentially we set up their website to be a strong lead generating machine while still maintaining the minimalistic feel the brand was going for. We wanted the website to feel uncluttered and easy to navigate
step 4: marketing funnels
The next step in the process is to begin coming up with your marketing strategy and setting up your funnels to attract customers!
We know this part can be a bit of a headache and you’re probably thinking, “Should I use Leadpages or ConvertKit? How do I send my amazing free offer? Where should I setup my sales page? How do I collect payments?” and the list goes on and on.
By the way, if that’s literally what you’re thinking, learn about how we can help you rock your next launch here
So let’s break it down in super simple bite-size pieces.
Every online product/course launch should have an amazing:
Free offer
Landing page
Sales page
Having a strategic marketing strategy and funnel in place is so crucial to the success of your launch! If not, how else are you going to get those customers in the door?
For Amansala, we set up a free email marketing account using MailChimp (later FloDesk) and set up a free meal plan offer to grow their email list
As a Result
amansala saw:
65% increase in email leads
150% increase in bookings via social media
37% increase in website visitors
Let's be
